Brand Strategy and Implementation
Whether it be starting from scratch or working with a pre-existing brands, I've delivered strategies for multiple clients, from Unilever & NewsCorp to start-up businesses like Karhoo & EdPlace.
Growth Strategies & Execution
As someone who has both founded and worked for start-ups with various levels of financial backing, I've become well adapted to focussed start-up growth strategies.
Digital Performance Marketing
The backbone of any SME, digital performance marketing is an area I have root-to-leaf experience in; having managed performance channels and budgets personally, and also built and managed performance teams for several clients and companies.
Partnerships & Business Development
Building working partnerships is one of the things I most enjoy about marketing for SMEs - it has the most potential to bring a gear-change to any business, small or big.
I've created revenue share deals with The Times, CSR partnerships with The WSJ and managed celebrity partnerships with Rory McIlroy (8th in PGA Tour) and Jenson Button (Formula 1).
Content Marketing Strategy
Through my experience I've gained the skills needed to create evergreen digital content plans that are; pro-active & reactive; quick to produce; with high production values; and align closely to the brands core values
Creative Marketing
When all other parts of the marketing process are functioning properly, it can clearly be seen in the creative execution. It represents the culmination of all the hard work surrounding it and can be the most emotionally rewarding.
Will Harris
Battersea Power Station
CMO
"Pat and I worked together for around a year, he in New York, and me based from London. In that time I became increasingly impressed by his resilience, maturity and downright talent. He is a genuinely creative thinker, with great people skills and a strong work ethic. I would hire him again in a heartbeat and would recommend him as a fantastic addition to any team. As the song goes, there is only one Pat Cooke..."
Erin Roy
Marks & Spencer
Head of Media & Digital Marketing
"Pat was an absolute joy to work with. He’s an exceptional AD and so much more, he’s a dedicated member of the team, who truly understands what makes brands work. Pat can both think strategically and work tactically with great stealth, depending on the business needs. I would jump at the opportunity to work with Pat again"
Patrick Mills
IPA
Director of Membership & Professional Development
"Pat is a brilliant bloke to have on your team, a fantastic operator with a wonderful sense of humour"