Welcome, This is Gilbert&Cooke
Gilbert & Cooke is the operating company for Patrick Cooke: a Marketing & Business Development Director with experience at advertising agencies, start-up and mid-range companies and as a Cofounder CMO [D2C, EdTech subscription business, with successful exit]
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My working principal is
Technology is currently the primary facilitator of global social equity - it reduces the barriers for competition and enables greater speed of change.
In the round, change leans good.
Successful companies have a clear conviction on the value they want to offer the world, then how technology facilitates it.
The key tenets of the Company’s ‘value’ is: 1) an empathetic expression of what it wants to improve in the world, 2) a pragmatic execution based on the broader commercial and cultural environment, and 3) transparent conversation on its progress.
In other words: The relationship between what it thinks; what it does; and what it says it does.
In that order.
Current Client NPS Score as of April 2025:
9.2
stra·te·gic
adjective
"Relating to the identification of long-term aims and interests and the means of achieving them"
prag·mat·ic
adjective
"Dealing with things sensibly & realistically in a way that is based on practical considerations."
“If stuck on something, often by asking “Is what we’re doing having the biggest single impact on the Company’s plan?” or if not; “Is there an over-riding, immediate practical reason we have to do this?” can trigger a clear move to action.”
T
hink Quick. Validate.
Execute. Learn. Repeat
“I had heard he was ‘brilliant’. I can confirm that. What surprised me though is that he manages to do everything he does while looking relaxed, in control and also being the nicest person to be around.”
“Thank you for taking the time to check me out”